Balancing the Ability for Transformation with Traditional Insurance Models - The Insurance Industry at a Crossroads
- Sean Murphy
- Mar 1
- 4 min read
Updated: Mar 25

When we talk to potential clients they often face the common dilemma: modernize
legacy systems while maintaining operational stability. "I need to find a way to
balance innovation with continuity," they explain. The challenge reflects what many
insurers experience today—navigating the intersection of the ability for
transformation and traditional insurance operations.
The Challenge of Combining Precise and Human Processes
As vFinance, we find the current technological developments and the challenges
they represent very interesting. Our close, long-term client relationships allow us to
collaboratively learn and define the future of insurer’s software architectures.
Today's insurance industry faces a delicate balancing act between complex exact
system processes and human(-like) expertise. Insurance companies need to
modernize their legacy systems while maintaining operational stability. While
technology can automate more and more tasks, areas like complex risk assessment
and meaningful customer interactions are still driven by human judgment.
The ability to upgrade systems drives innovation, but is challenging in complex
operational workflows. Success requires a deep understanding of insurance
processes and continues discipline in monitoring and verifying those processes. The
architecture needs to find the right balance between automation and maintaining
flexibility and control. By implementing AI and data analytics thoughtfully, insurers
can improve efficiency and customer experience. However, they must also invest in
defining the right verification and quality management layers to stay in control. This
will define the long-term resilience in a changing market.
Finding a balance between “short-term changes” and “long-term ability to change” is
essential for sustainable transformation.
Taking the time to map differences in insurance processes
Next to the long-term view on software architecture, it is noticeable that not all
insurance processes should be automated in the same way. By categorizing different
types of tasks, insurers can apply the right technology while at the same time define
the necessary control and flexibility.
1. Precise Processes: The Core of Insurance
Precise processes demand accuracy and long term robustness above all else,
making them ideal candidates for automation. These include premium calculation,
interest calculations, policy issuance and renewals, payment reconciliation and
compliant reporting.
Manual interference of these tasks can lead to errors. Many insurers still rely on
(multiple) legacy systems in combination with spreadsheet-like tools, resulting in
inefficiencies and difficulties to evolve those processes in a controlled way. Further
automating these routine tasks requires full accuracy, consistency, and regulatory
compliance. Due to the limited amount of verification layers and the lack of a
controlled upgrade process, evolutions become difficult.
We recommend our clients in view of the upcoming technological changes, to be
aware of the real importance of verification layers, controls, documentation and
transparency of calculations. Again, it is finding the correct balance between the
speed of short-term changes and long-term ability to change.
2. Goal-Oriented Processes: Balancing Structure and Flexibility
Goal-oriented processes require structured decision-making, but the methods can
vary based on available data, risk models, and business strategies. Examples
include risk evaluation and policy approval, claims processing, customer onboarding
(including KYC compliance), and fraud detection.
Unlike precise tasks, these allow for flexibility since different approaches can lead to
the same correct outcome. For instance, policy approval involves assessing various
risk factors, but insurers may weigh these differently based on current market
conditions, regulatory requirements, or new data sources.
As risk evaluation grows more complex, modern systems need to support flexible
architectures. Whether integrating new data sources for policy approval or
implementing AI for fraud detection, insurers need systems that allow quick
adjustments without requiring a complete overhaul of the whole flows.
3. Highly Adaptive Processes: Continuous Improvement
Highly adaptive processes focus on efficiency and optimization rather than precision.
These include for example sales and marketing strategies, customer engagement
and communication, and lead generation and conversion.
Unlike the first two categories, these processes evolve continuously based on
customer behavior, business strategy, and market trends. AI-driven insights and
automation can boost efficiency, but human decision-making and control remain
crucial.
For example, data-driven personalization can improve customer engagement by
helping insurers tailor marketing campaigns to specific audience segments. Similarly,
AI-powered chatbots can handle routine customer inquiries, freeing human agents to
handle more complex cases.
This layer of technology needs to be very adaptable and will change more often in
the general architecture, while your verification layers and integrations with the other
process categories should stay stable and under control.
A Layered Strategy for Digital Transformation
A common path in digital transformation is applying a one-size-fits-all approach. A
layered architecture is essential for enhancing operations without losing valuable
human oversight. At vFinance we believe that we need to focus on what we are
good at (providing the core system) and should allow for other technologies for
enrich the architecture of our clients in a controlled manner.
In short: for precise tasks, we focus on full automation improving efficiency and
accuracy. Goal-oriented tasks should benefit from integrations with AI and data
analytics to support decisions while maintaining control. Highly Adaptive Business
Processes require digital tools that optimize efficiency without replacing human
creativity and judgment.
This approach ensures that automation and AI enhance decision-making
capabilities, keeping insurers agile while maintaining long term robustness & trust.
The Path Forward
We believe that the future of insurance isn't about replacing traditional processes but
improving them. Insurers who successfully blend their core processes with AI,
automation, and data insights while preserving essential human elements will lead
the industry.
Implementing flexible, API-based systems helps insurers meet regulatory
requirements, leverage new data sources, and quickly adapt to evolving customer
needs. The right combination of automation, verification & control, human expertise,
and strategic decision-making will define the next generation of industry leaders.
vFinance is a Belgian innovative technology company and has developed a state of the
art financial engine. The engine is used by (re)insurance companies and credit
institutions under a client partnership model. We provide our clients with a high
performance, flexible core building block for mid-end and back-end systems. For your
financial ecosystem, we offer a robust engine strengthened by its open architecture.
The engine offers advanced parametrisation and integration with your other core
systems. Our engine has the greatest added value in environments with complex
product characteristics, financial and regulatory constraints that evolve in time, in
combination with advanced financial reporting requirements.